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Miami Swim Week, the world’s largest and most popular swimwear week, brought local and global crowds together for the introduction of the latest beach outfit tendencies.

The week was informally kicked off by the ”Sun. Sand. Splashion” Soiree thrown by Miami Magazine and BMW. Guests had the opportunity to view models by designer Rachel Russell, while enjoying champagne, Perroni Beer and candy tastings.

The official Miami Swim Week presentations started with a Planet TV Fashion Show on the runway of the W Hotel South Beach last Thursday, featuring trendy collections by OMG Swimwear and Kay & Elle Swimwear. Guest performance by top radio artist Kent Jones and raggaeton artist Vikina Lopez intensified the festive atmosphere.

Lacroix Sparkling Water, 50 Bleu Triple distilled vodka and Bobble provided the beverages.

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Planet TV Fashion Show, W Hotel – South Beach

Additional events included Sinesia Karol Fashion Collection at the Setai Hotel last Saturday (July 16) and Camila Franks’ Swimsuit Presentation at the Faena Hotel. Personalized styling was available during the day.

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Sinesia Karol Fashion Show at Setai, Miami Beach

The waterfront Swim Week Closing party was set up at the Deck Island Gardens, with the stunning Miami skyline in the backdrop. The event featured musical performances, live painting and a fashion show.

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